The First Job Position That I Got Became The Fire Chief

The first job position that I picked was the Fire Chief. The general requirements for this position would be under limited direction, perform responsible work in the administration of the County fire and rescue services in accordance with Federal, State, and County laws. Work involves directing, planning, budgeting, developing, organizing, and managing the public fire and rescue system for the County. Responsible for implementing activities required in the long-term planning and budgeting for the County volunteer fire departments, serving as liaison between County administration and volunteer fire departments, and directing the activities of the Fire Rescue Division in emergency situations in order to protect lives and property of those in†¦show more content†¦Work involves directing, planning, budgeting, developing, organizing, and managing the public fire and rescue system for the County. Responsible for implementing activities required in the long-term planning and budget ing for the County Volunteer fire departments, serving as liaison between County administration and volunteer fire departments, and directing the activities of the Fire Rescue Division in emergency situations in order to protect lives and property of those in need of assistance. Duties for this Position †¢ Supervises staff including but not limited to prioritizing and assigning work; monitoring and managing performance and conducting performance evaluations, ensuring that staff is trained, maintaining standards, coordinating activities, allocating personnel, making hiring, termination, and disciplinary/grievance decisions, and recommending and approving employee transfers, promotions, and salary increases. †¢ Develops and oversees implementation of the County’s fire/rescue protection system which includes assessing community needs, setting priorities, determining available resources, and evaluating protection options. †¢ Formulates and enforces departmental rules and regulations, work methods, and procedures. †¢ Reviews reports of the activities of each fire/rescue division and provides feedback to

The History Of Social Psychology - 2266 Words

The history of social psychology goes far back in time. â€Å"Aristotle believed that humans were naturally sociable, a necessity which allows us to live together.† (McLeod) Plato was also another influencer in social psychology by saying that â€Å"the state controlled by the individual and encouraged social responsibility through social context. (McLeod) Social psychology is the section of psychology that studies individuals in a social environment. It studies how people think and how they feel, and why they do the things they do. This field of psychology studies aggression, attitudes, group dynamics, discrimination, and perception. Being able to understand why social psychology is important and useful for many reasons. â€Å"First, we can better understand how groups impact our choices and actions.† (Cherry) Social psychology depends on scientific research to find theories of behavior. Through understanding this field of psychology, â€Å"we can better understand h ow groups impact our choices and actions.† (Cherry) In many cases, people behave and react differently based on the type of situation. A major factor of the reaction outcome are the â€Å"environmental and situational variables.† (Cherry) Some outside variables may include aggression, attraction, love, or altruism. Social psychology can be defined as connecting mental states alongside of human behavior in their social surroundings. Unlike a few fields of psychology, social theories are specific and centered on one topic rather thanShow MoreRelatedEvolution of Social Psychology Essay1668 Words   |  7 PagesIntroduction Social Psychology is one of the younger sub disciplines within the field of Psychology. In the short span in which social psychology has existed, began with the work of the Norman Triplett in the late 1890s. 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A theory can also be explained as an abstractRead MoreHistory of Cognitive Psychology1666 Words   |  7 PagesAbstract An analysis of the history of cognitive psychology. Including key ideas, contributors, trends, etc. History of Cognitive Psychology According to G. Miller of Princeton University, cognitive psychology  is an approach to psychology that emphasizes internal mental processes. So, â€Å"since the beginning of experimental psychology in the nineteenth century, there had been interest in the study of higher mental processes. But something discontinuous happened in the late 1950s, something so

Explain why and how the role of the federal government changed as a result of the Civil War free essay sample

Since the time of British colonization in the New World, sectionalism had played a major role in American politics. Differing geographies and climates had lent to development of varying types of economies. While he north dominated shipbuilding and trade, the South became dependent on the exploration of cotton, rice, tobacco, and indigo for revenue. Such contrasting economies ultimately led to different attitudes towards the welfare of the nation, particularly those which involved slavery, and views most often fell along sectional lines. Individuals such as Crawford, Calhoun, Clay, and Webster advocated for their individual regions, while still hoping to advance in the national goal. However, by the early 1860s, it became clear that compromise was no longer a viable solution. Sectional tensions surrounded the civil war, and the role of the federal government would greatly change in terms of race relations and economic development during the period between 1861 and 1877. While President Lincoln entered the Union, along with the promise of preserving the Union, the possible abolition of slavery was added to the turmoil of the conflict. We will write a custom essay sample on Explain why and how the role of the federal government changed as a result of the Civil War or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Prior to the Civil War, race relations had mostly been left under the jurisdiction of states. Individuals, such as Jefferson and Madison, advocated the importance of states rights and introduced the concept of nullification in their Kentucky and Virginia Resolutions. Such ideals were later embraced by Calhoun in response to the Tariff of Abominations in 1828, and the idea of possible secession became a true threat in the Nullification in 1832. However, the maintenance of balance between free and slave states in Congress brought slavery to the national forefront, and number of Compromises, including that of 1850, requires the cooperation of varying regions. However, the federal government passed a number of Revolutionary amendments during the Reconstruction Era. Government had become further centralized during the war, and exercise of increased executive power enabled the government to enact a number of bold acts of legislation. First of all, the 13th, 14th, and 15th amendments were all ratified in the Reconstruction Era. Following the abolition of slavery as stipulated by the 13th amendment, freedmen were also ensured a number of rights and granted suffrage. Even among the Radical Republicans, including Thaddeus Stevens and Charles Sumner, there was a lack of consensus on the Constitutionality of the 14th and 15th amendments. Both granted more power to the federal government than ever before. Federal government also successfully represented groups such as the Klu Klux Klan. With military presence in the South, federal legislation was enforced. Additionally, support for the Freedmen’s Bureau and other programs was widespread amongst Northerners and effectively enacted in the South for a brief period. It was not until after military reconstruction in 1877 after the election of Hayes, that federal policies regarding race relations became ineffective. In terms of economic development, the Civil War and Reconstruction Era was a boom for industry in the North. New industrial innovations continued to be made and factories became prolific in cities in the North. Since progressive reforms were yet to be made. factory owners were able to exploit their work force, which had become primarily immigrant by the 1870s, and yield the greatest profit. In addition, better communication systems in the North had helped in searing a Union victory. Railroads, canals, and turnpikes connected various parts of the Northern to Western regions. This period of time would open the door to nearly half a century of unlawful practices by railroad owners, including pooling, rebates, and monopolies. The federal government took a lassiez faire stance in terms of economic development, and the supreme court consistently began to cut in favor of big businesses. The Civil War Era and Reconstruction period set the stage for private industry to thrive, and further stratification among American economic classes. Additionally, the Federal government played a further role in economics by advocating a new national currency system, which would provide a sound monetary banking system behing which the Guided Era could unfold.

Saudi Women to Vote

Equality of sexes is a topic that has been under discussion in different parts of the world. Some societies believe that equality cannot be achieved since there are obligations that can only be performed well by men. As a result, such societies look down upon women as people who are weak and people who cannot offer the contribution that is offered by men in society.Advertising We will write a custom essay sample on Saudi Women to Vote specifically for you for only $16.05 $11/page Learn More The truth is that women have the ability of doing what men can do or even doing it better. Denial of voting rights and a chance to run for political positions in Saudi Arabia for women have been oppressive ways of denying women a chance to contribute positively towards development of the country. The announcement by king Abdullah that women will be allowed to vote and given political rights is a positive move. This is because marginalizing women in Saudi Arabia makes them feel as if they are not citizens of the country. It is important for a leader to have advisors but it is more important for the leader to be able to make independent decisions. For instance, king Abdullah relies on the religious clerics whose advice in taken with a lot of weight in the kingdom. Sometimes the advisors may be biased and give misleading advice to the king. The point is that although King Abdullah made the decision after consulting with the religious leaders, maybe he could have made the decision earlier to stop the marginalization of women which has been going on for long. According to king Abdullah, the Sharia law which governs many activities in Saudi Arabia marginalizes women and it is his endeavor and the kingdom to stop the marginalization. This is something that can only be seen through practicality rather than mere words. It should be seen practically that women are no longer being marginalized. Apart from their being given voting rights and a chance to vie for political positions, they should be involved in many other activities taking place in the country. For example, qualified women should be given equal chances with men without discrimination. As a person who is considered a reformist, king Abdullah did something important that will make a difference in the lives of Saudi Arabia women. If king Abdullah is committed towards ensuring that women in Saudi Arabia are empowered, the move to include them in the Shura council should take effect immediately. This is because once women are represented in this male-dominated council, they will be able to take part in the advisory services which will eliminate women marginalization. The Shura council which is mandated with the task of debating important issues in the economy should focus on eliminating religious based restrictions that have no justification.Advertising Looking for essay on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More For instance, preventing women from driving is not justified because there is nothing wrong with a woman driving. Some of the conservative social traditions that Saudi Arabia believes in have no place in our current world and should be abolished. During a time when the talk of equality and value for human rights is rife, segregation of people in public places should be highly discouraged. It is encouraging that King Abdullah made this announcement after realizing that Muslim women are capable of giving the right opinions and advice. As the king pointed out, this is an important starting point of enhancing freedom of expression among Muslim women. The steps are also important since they will shield the country against the uprisings that have been witnessed in Arab countries. I think king Abdullah will be remembered as one of the Saudi Arabia leaders who pioneered equality in the country by giving women voting rights and a chance to participate in politics. This essay on Saudi Women to Vote was written and submitted by user Alfonso Becker to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Writing-Competence Matrix

A Writing-Competence Matrix A Writing-Competence Matrix A Writing-Competence Matrix By Mark Nichol The effectiveness of any nonfiction manuscript is contingent on at least three factors: the writer’s level of expertise in the subject matter, their reportorial aptitude, and their writing ability. (By extension, the performance of other potential contributors a developmental editor, a copy editor, a proofreader in the execution of their responsibilities is also significant. Consider references to â€Å"the writer† here to mean the editorial â€Å"committee† that participates in the development of a given formally produced writing project.) Subject-Matter Expertise The writer’s level of expertise may be at one of three levels: expert, learner, or amateur. The subject-matter expert may or may not have professional or scholarly credentials. However, the writer is assumed to be knowledgeable about the writing project’s topic to the extent that no further corroborative research (fact-checking) is necessary. The expert may benefit from some guidance from a developmental editor regarding the need to acquire additional data, but they are virtually self-sufficient when it comes to collecting and utilizing background material. An example of an expertly researched project is a work of scholarly writing produced by a university professor that pertains to their area of expertise. The subject-matter learner is a generalist who has a well-developed facility for acquiring the background knowledge and an aptitude for understanding the topic to the extent that they can write about it authoritatively, although a moderate amount of fact-checking may be necessary. A developmental editor may need to consult with the learner about additional or more effective research methods and the extent to which sources are utilized, but the learner has a good grasp of the necessity of thorough research and documentation. An example of a learner’s writing is a magazine article written about a new technological breakthrough by a lay writer who covers such subject matter. A subject-matter amateur, however, also a generalist, may lack the skill to develop a sufficient understanding of the topic and may therefore produce an inadequate manuscript, and the writing project may require extensive revision based on additional research, if such a step is taken at all. The amateur may need to be reminded about backing up the manuscript with corroborating research, and may require extensive guidance as to how to acquire the necessary data. An example of this level of writing is a newspaper article about the controversy surrounding a complicated legal issue by a reporter with no background in legislation or public policy. Reportorial Aptitude The same three levels of competence apply in terms of reporting skills. An expert reporter understands the scope of the manuscript assignment and how to obtain information from sources, whether people or documents. They also have the expertise and training to successfully draw valuable material from interview subjects and other sources of information. The expert usually requires little or no guidance from a developmental editor in organizing their approach to obtaining direct information. A learner reporter may need some guidance in strategizing how to determine who to interview, and how, but has an aptitude for comprehending how to gather data, insights, and comments, and will be able to competently carry on a conversation with people in possession of the information they need. An amateur reporter may be largely ignorant of the significance of the topic and may be at a loss as to where to begin and where to progress from that beginning once it is discovered, and may not have a knack for preparing for interviews and, worse, for digressing from stock questions to follow interesting new tangents. A developmental editor may need to provide extensive advice about obtaining firsthand information. Writing Ability A writer’s skill in composition can also be judged on these three levels. An expert writer is able to seamlessly integrate background research with information collected in the course of consulting with interview subjects and, just as important, has the aptitude for crafting a deftly organized and eloquently and elegantly written manuscript with a consistent tone, an authoritative voice, and an effective argument or presentation. The expert will likely need a minimum of assistance in developing a manuscript. The learner writer, although they have not necessarily mastered the craft of writing, recognizes the fundamentals of assembling a manuscript from raw materials and, possessing some talent in ordering their thoughts and expressing them effectively, should need no more than a moderate amount of developmental aid. The amateur writer often requires extensive coaching in the art of writing. The amateur may lack a command of the basic rules of grammar and syntax, and is likely to have only a modest vocabulary and an insufficient amount of creativity to craft effective prose, failing to understand how active sentence construction, concise description, and vivid word choices enhance a composition. Conclusion Before a book proposal is accepted or a book manuscript is commissioned, or an article is assigned, one of the tasks of an editor charged with coordinating the publication is to, at least informally, determine where on the matrix of subject-matter expertise, reportorial aptitude, and writing ability an author’s level of competence lies. (Think of a scorecard with a three-by-three grid, like a tic-tac-toe box, as an evaluative tool.) The degree of competence may differ in each of the categories, but the author’s comprehensive skill level will generally rest in one of the three degrees (expert, learner, or amateur). Diagnosing the author’s competence in the three components of comprehensive authorial talent will help an editor predict how much developmental and line editing and fact-checking a given manuscript will require and how viable the project is, or whether it is viable at all. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:The Royal Order of Adjectives Do you "orient" yourself, or "orientate" yourself?Punctuation Is Powerful

Heather Ale by Robert Louis Stevenson

Heather Ale by Robert Louis Stevenson The poem Heather Ale by Robert Louis Stevenson is a ballad about the legendary Pict precursors to modern era Scots. In mythology, they may also be identified with pech, who were pixie-like creatures. They brewed heather ale and battled the Scots. Certainly, it would be convenient to be able to turn the abundant heather into an alcoholic beverage. Among the curiosities of human nature, this legend claims a high place. The historical Picts were a confederation of tribes in eastern and northern Scotland in the late Iron Age through the early medieval periods. The Picts were never exterminated. Today, they form a  large proportion of the folk of Scotland: occupying the eastern and the central parts, from the Firth of Forth, or perhaps the Lammermoors, upon the south, to the Ord of Caithness on the north. Archaeological studies dont find the Picts to be much shorter than current-day Scots.   It may be a case of the victors writing the history. The last nominal king of Picts reigned in the early 900s AD. In fiction and motion pictures they are often depicted as tattooed, blue-painted woodland warriors. Did the elements of this legend stem from some ancestors who were small of stature, black of hue, dwelling underground and possibly also the distillers of some forgotten spirit? See Joseph Campbell’s  Tales of the West Highlands. Heather Ale: A Galloway LegendRobert Louis Stevenson (1890) From the bonny bells of heather  Ã‚  Ã‚  They brewed a drink long-syne,Was sweeter far than honey,  Ã‚  Ã‚  Was stronger far than wine.They brewed it and they drank it,  Ã‚  Ã‚  And lay in a blessed swoundFor days and days together  Ã‚  Ã‚  In their dwellings underground.There rose a king in Scotland,  Ã‚  Ã‚  A fell man to his foes,He smote the Picts in battle,  Ã‚  Ã‚  He hunted them like roes.Over miles of the red mountain  Ã‚  Ã‚  He hunted as they fled,And strewed the dwarfish bodies  Ã‚  Ã‚  Of the dying and the dead.Summer came in the country,  Ã‚  Ã‚  Red was the heather bell;But the manner of the brewing  Ã‚  Ã‚  Was none alive to tell.In graves that were like children’s  Ã‚  Ã‚  On many a mountain head,The Brewsters of the Heather  Ã‚  Ã‚  Lay numbered with the dead.The king in the red moorland  Ã‚  Ã‚  Rode on a summer’s day;And the bees hummed, and the curlews  Ã‚  Ã‚  Cried beside the way.The king rode, and was angry,  Ã‚  Ã‚   Black was his brow and pale,To rule in a land of heather  Ã‚  Ã‚  And lack the Heather Ale.It fortuned that his vassals,  Ã‚  Ã‚  Riding free on the heath,Came on a stone that was fallen  Ã‚  Ã‚  And vermin hid beneath. Rudely plucked from their hiding,  Ã‚  Ã‚  Never a word they spoke:A son and his aged father-   Ã‚  Ã‚  Last of the dwarfish folk.The king sat high on his charger,  Ã‚  Ã‚  He looked on the little men;And the dwarfish and swarthy couple  Ã‚  Ã‚  Looked at the king again.Down by the shore he had them;  Ã‚  Ã‚  And there on the giddy brink- â€Å"I will give you life, ye vermin,  Ã‚  Ã‚  For the secret of the drink.†There stood the son and father  Ã‚  Ã‚  And they looked high and low;The heather was red around them,  Ã‚  Ã‚  The sea rumbled below.And up and spoke the father,  Ã‚  Ã‚  Shrill was his voice to hear:â€Å"I have a word in private,  Ã‚  Ã‚  A word for the royal ear.â€Å"Life is dear to the aged,  Ã‚  Ã‚  And honour a little thing;I would gladly sell the secret,†Ã‚  Ã‚  Ã‚  Quoth the Pict to the King.His voice was small as a sparrow’s,  Ã‚  Ã‚  And shrill and wonderful clear:â€Å"I would gladly sell my secret,  Ã‚  Ã‚  Only my son I fear.â€Å"For life is a little matter,  Ã‚  Ã‚  And death is nought to the young;And I dare not sell my honour  Ã‚  Ã‚  Under the eye of my son.Take him, O king, and bind him,  Ã‚  Ã‚  And cast him far in the deep;And it’s I will tell the secret  Ã‚  Ã‚  That I have sworn to keep.†They took the son and bound him,  Ã‚  Ã‚  Neck and heels in a thong,And a lad took him and swung him,  Ã‚  Ã‚  And flung him far and strong,And the sea swallowed his body,  Ã‚  Ã‚  Like that of a child of ten;- And there on the cliff stood the father,  Ã‚  Ã‚  Last of the dwarfish men. â€Å"True was the word I told you:  Ã‚  Ã‚  Only my son I feared;For I doubt the sapling courage  Ã‚  Ã‚  That goes without the beard.But now in vain is the torture,  Ã‚  Ã‚  Fire shall never avail:Here dies in my bosom  Ã‚  Ã‚  The secret of Heather Ale.†

How best to improve competition in the banking market Essay

How best to improve competition in the banking market - Essay Example This is simply because an increase in competition in the banking industry leads to a decrease in the bank’s soundness. Increased competition among banks will most likely lead to availability of a larger quantity of credit hence increased market power is needed to increase the bank’s incentives thus a higher quality of the pool of applicants. An increased completion in the banking sector has a direct effect on the growth potential and the market structure of other sectors of the economy. This therefore calls for a regulated completion and application of best ways in enhancing this competition. This paper will focus on these best ways of improving competition in the banking market. Discussion The best ways of improving competition in the banking industry is by carrying out structural reforms in the financial sector. This reforms can be carried out with the aim of restructuring distressed banks and also cleaning up non-performing assets in order to restore the viability an d profitability of these banks. This structural reforms would include privatization as well as both fiscal and monetary operations. The competitive conditions in the industry can be increased by removal of restrictions regarding foreign and domestic market entries and also privatization of state-owned banks which leads to increased number of commercial banks operating in the extremely concentrated and inefficient markets. (Beck & Fuchs, 2004) Privatization of the state-owned banks increases competition and efficiency in the banking industry since it leads to an increase in both foreign and domestic participation in the sector. According to a study by Beck, Cull and Jerome (2005), privatized banks performed worse than those banks that are privately owned before privatization but improved significantly after them being privatized. It also increases bank and financial performance significantly after divesture. Therefore, the restructuring of reforms in the banking sector leads to an in crease in the establishment of more banks hence increase in healthy competition. This is promoted by the fact that relaxation of regulations in the sector allows more banks to enter in to the market without any of the set restriction being disabled. (Beck, Cull and Jerome, 2005) Loosening of the entry barriers in to the industry can increase competition in the sector without affecting stability. This can be done by reducing the switching costs, which can be one in many ways. Switching costs are those incurred by consumers when they switch from one financial institution to another. These switching costs can be reduced by taking measure to ensure that consumers have adequate education and information in financial literacy in regard to alternative financial institutions. This will ensure that the consumers have the ability to compare various price offers by different institutions hence promoting willingness for the consumers to switch form one institution to another thus more a competi tive market. (Bikker & Haaf, 2002) These switching costs can also be reduced by developing a switching pack and making the switching steps easier hence reducing the switching burden. This can be done through a self-regulatory code between banks to help customers switch easily hence increase in competition as banks strive to keep their customers. Developing a common financial information sharing platform i.e. modifying the regulations to ensure privacy is maintained and allowing the customer form credit earning

Forensic Accounting in Practice Research Paper Example | Topics and Well Written Essays - 1250 words

Forensic Accounting in Practice - Research Paper Example Few are discussed below (Davis, 2010). Analytical This refers to the ability of an individual to analyze and interpret current situation with respect to future strategies. This is related with other skills such as detail orientation, responsiveness etc. Analytical skills are applied to different business operations, for instance, forensic accountants are needed to analyze legal documents where analytical skills help them in identifying the fraudulent activities. Intuition Intuition is required to give value added services. This skill is mostly acquired by knowledge, learning and experiences while developing the required capabilities. However, few researchers believe that intuition stems from natural habits and personality of an individual. Intuition is needed by the forensic accountants to improve logical analysis and programmed functioning of mind. For instance, forensic accountants use intuition to make opinions regarding financial reports and also to make linkage between different activities which might give a clue to the final fraud. Team Player This relates to the ability of a professional forensic accountant to work in cooperation with others. Team players are also required to perform the managerial activities such as leading, organizing, motivating etc. The investigations against frauds going in an organization cannot be conducted without an efficient and effective team. For instance, if a team is analyzing the financial statements, trends and ratios of a firm than all the working individuals are required to have clear opinion and consensus about the conclusions. Therefore people who are not good team players cannot coordinate well in such business operations and investigations. Auditing Auditing refers to the official inspection of financial reports and statements. The auditing skill is actually acquired by learning and qualifying the necessary courses for becoming a forensic accountant. However, experience plays a vital role in the overall development of this skill. Huge corporations especially those which are on large scale revenues are needed to conduct financial survey to identify the fraudulent activities. They hire auditors for this purpose and also to ensure the transparency of finances. Research It plays an important role in almost all the business operations but for the forensic accountants it is even more crucial. This is primarily because of the extensive research and investigations required to indentify a financial culprit. Forensic accountants have to be efficient in both primary and secondary research skills to effectively utilize them in different business operations. For instance, when a fraud is identified in an organization then the past activities and financial transactions of the culprit are extensively scrutinized which require the forensic accountant to be exceptionally good at research. 2. Describe the role of a forensic accountant within a courtroom environment. Forensic accounting is getting popularity due to recent cases of fraud such as the one of Enron. The role of a forensic accountant is changing dramatically with respect to the courtroom environment. Since major part of the fraud investigations depends upon accounts therefore accountants must be able to present their view point supported with evidence in courts. These evidences are then evaluated by the lawyers, juries, attorney and judges (Stuart, 2006). Following is a brief description of forensic accountan

Coca cola marketing research Essay Example for Free

Coca cola marketing research Essay The Coca-Cola company was established back in 1886 and it is most famous of creating the soft drink Coca Cola. Based on a global brand study, Coca Cola was the world’s most valuable brand in 2011. Though, just like all those â€Å"old† and well developed brands, Coca Cola is facing aging problem, a disconnection with the younger generation and it seems like people are not picking up coca cola as a trendy drink and a sign of coolness anymore as there are so many other drinks available in the market nowaday. In order to make the brand’s image younger, Coca Cola started a campaign back in 2011 called â€Å"Share a Coke†, internally known as â€Å"Project Connect†. It is a worldwide campaign that started with their Australia team and in 2014 the campaign has finally reached Hong Kong. There are two objectives for this campaign, to get the attention of the younger generation and to make them feel like Coca Cola is still a trendy and cool thing to be talking about and another communication objective for the campaign is really just to have everyone to talk about Coca Cola again, both in the real and virtual world. As mentioned, Coca cola is trying to get collection with young people again and to make Coca Cola the cool thing to be talking about among people, so the target audience of the campaign is young adults focusing on demographic of 18 – 25 years old, who is health consumers, affluent and really is the current and future major stakeholders for the brand. In order to bring people together to â€Å"Share a Coke†, Coca Cola swapped out Coke’s classic label on bottles and cans with 200 of Hong Kong’s most popular nick names, like â€Å"Ã¥ ¥ ³Ã§Å¡â€¡ (queen), â€Å"Gag 王 (joke maker)†, †Buddy†, â€Å"ç ²â€°Ã§ µ ²(fans)†, â€Å"é â€Ã¤ º º(expert)†, â€Å"Ã¥ ¥ ³Ã§ ¥Å¾ (goddess)†, â€Å"ç” ·Ã§ ¥Å¾ (god)† or common names like â€Å"Yan†, â€Å"Wah†, â€Å"Lee†, â€Å"Fung† and â€Å"Ming† or phases like â€Å"miss you†, â€Å"love you†, â€Å"Oh Dear†, à ¢â‚¬Å"Cheer up† and â€Å"I’m yours† etc. This is one of the strategy that Coca Cola came out to bring together to talk about Coca Cola again, a new concept that Coke came up and wants to promote is â€Å"Shareability†. Coca Cola understands the best way to connect people is to have something they can share or even can send it as a gift to their friends and relatives. Moreover, If you can’t find a nick name, common names nor phases that best represent you or your love one? No worries, Coca Cola had created a web page for customers to go online and create a virtual bottle to share it on social media (e.x. facebook, Instagram and Twitter†¦etc) with their friends and family. Coca Cola would never missed a single person who is interested in â€Å"Share a Coke† out. In other countries, such as the U.S. and U.K., customers with less common names (or basically if you can’t find what you are looking for), they are able to get a mini can customized with their name on it at one of their pop up stops. Because of Hong Kong don’t have the similar promotion, people are starting to sell the service of helping people to order personalized cans and bottles in the U.K. This also helped Coca Cola Hong Kong to create the basic foundation of pull strategy as supply was super limited and it I very time consuming to mail the products from overseas to Hong Kong making the products very hard to get. Another advantage of the success of the â€Å"Share a Coke† campaign overseas is that it offered the Hong Kong campaign a word-of-mouth (WOM) communication and WOM plays an important role as a communications tool in modern marketing. As Kotler (2009) suggests that if an organization can develop a marketing program to harness and  accelerate the use of personal recommendation effectively, the more likely it will be that the marketing program will be successful. This also acted as a demand-created pull strategy, as overseas people were gifting that to people who are living in Hong Kong and Hong Kong people were soon demanding to see this unique style of Coca Cola cans in Hong Kong. As soon as people got hold with a can of the personalized Coca Cola, they will share it on Instagram to show people how cool they are. Indeed, in Hong Kong, before the official campaign launched, Coke partnered with Volkswagen and sent personalized Coke can in a fancy box to younger generation celebrities like Charlene Choi, Gillian Chung, Shiga Lin and PakHo Chau†¦etc. On the cover of that fancy white box, Coca Cola encouraged celebrities to create a post on Instagram with hashtag shoareacokehk and cocacolahk. This encouragement of sharing those â€Å"Share a coke† cans on Instagram or Facebook created another pull strategy which would eventually catching the suppliers’ attention to inquiry to Coca Cola about those unique cans as celebrities are always the focus point for people to follow where the trend is. After this massive breakthrough, â€Å"Share a coke† cans and bottles were then secretly (without any proper announcement† sent to convenience stores like 711, OK and  supermarket likes Wellcome and ParknShop. As soon as they were in stock, people started to treasure hunt to trying to â€Å"share a coke with their love one and to post it on social platforms†, mainly on Instagram and Facebook. *See below images as examples. In a situation like this, the push strategy will play its part in meeting the objectives for this campaign which is letting the supplier know the demand for this product which is created by celebrities influences, social media powers and later advertising. Finally persuading retailers to both stock the product and to actively promote the â€Å"Share a coke† cans to their customers and finally making the product more accessible. Ever since Coca Cola started to encourage people to â€Å"Share a coke†, people have been uploading Instagram and Facebook posts on a regular basis. This is a creative way to make use of the profile strategy as numerous posts will be updated on Instagram everyday automatically under hashtag shareacokehk and cocacolahk and keeping stakeholders/audiences up to date with campaign information and the official Coca Cola Instagram would also share people’s â€Å"Share a coke† moment. This tactic is cost effective for Coca Cola (saved money on hiring a spoke person as many celebrities have automatically became a â€Å"spoke person† the moment they shared their personalized Coca Cola), it created a free of charge profile strategy as fans or lay people will soon follow what celebrities are doing and share a coke with their name on social media platform. This â€Å"Share a Coke† wave has caught media’s attention as bloggers and magazines were reporting this. Therefore, at a later time, personalized cans were also sent to famous bloggers, magazine editors and particular for those who have a high number of followers/fan base on Instagram. In order to â€Å"officially† announce and position Coca Cola in the minds of consumers with a view to differentiation and to inform prospective customers about the â€Å"Share a Coke† campaign, Coca Cola then started to advertise on traditional platform. It aired a television commercial on one of the biggest television channels in Hong Kong-TVB, pointing out the various nickname that people can find to mix and match them. Advertising on national television offer mass coverage, flexible format and uses sight, movement and sound  which fit in with the young adult demographic as things like that will attract their attention. They have also created posters telling people to share a coke with their mom and dad to emphasize the objective of this campaign- shareability of the product, to make people talking about Coca Cola again. Coca Cola also rented several outdoors places at causeway bay (e.x. Sogo), creating a venting machine like billboard starting â€Å"Share a coke with the person next to you, Share Coca Cola, Share happiness† and putting all the available names on there for making potential customers aware of the offering. Advertising outdoor creates a good coverage as a support medium and as the location (Sogo, Causeway bay) is where all the young adults go, it creates a perfect interesting background for young adult to take a picture and share it on Instagram as it is not so easy to spot such a large scale Coca Cola machine in your daily life. *See below images as examples. Ogilvy Mather (the advertising agency behind all these) had also found Jonathan Mak (who editing the Apple logo in remembrance of Steve Jobs) to design a poster inspired by â€Å"Share a Coke† to advertise this campaign. You can see attached, to depict two hands sharing a Coke. This poster has served as something unique, young and trendy to matches with the target audience of the campaign. Evaluation of effectiveness: should be related to the campaign objectives and the particular tools chosen, e.g. advertising could be post-testing, tracking studies, likeability or enquiry tests. Particular market research techniques using qualitative or quantitative methods should be proposed, e.g. focus groups, surveys. A researcher quote in Wilson (2006: p.29) suggests that, â€Å"The proposal is the most important part of the whole research project†. Before we evaluate the effectiveness of the tools use, let me restate the objective of this campaign again, which is to reconnect with young adults and just have people talking about Coca Cola again. In order to evaluate whether or not the television commercial tool is effective or not, I would use likeability test  as to researching to what degree people enjoyed the advertisement and really feel like they have connect with the â€Å"Share a coke† campaign. I propose using quantitative research which is described by Wilson (2006) as a structured approach producing quantifiable data for statistical analysis, gathered from a population  sample or census. I propose that we will create a 5 questions questionnaire asking a combination of descriptive and casual questions like â€Å"What do you feel about Coca Cola‘s â€Å"Share a Coke† campaign†, â€Å"Have you watch the TV commercial about â€Å"Share a coke†Ã¢â‚¬ , â€Å"Would you consider drinking Coca Cola as a trendy thing after watching the commercial ?†, â€Å"How do you feel about the â€Å"Share a Coke† concept and do you think the commercial has stated what we are trying to offer?†, â€Å"have you shared a coke with anyone after watching the commercial†. I suggest using Facebook as the platform to pass on the questionnaire to random audience that is within the demographic that we are aiming at as it is the most convenient and cost effective way because on Facebook you can set your target audience age to your desired one. Two identical questionnaires should be sent out to the same group of people who are aged between 18-25 across the campaign period to see if the audience has any perception changes over time. We could also get from the data whether or not we are reaching the right target auidences and whether or not this advertisement is doing what we want it to do. The second tool that we are going to evaluate is Instagram as Coca Cola has created it’s own hashtag for the campaign #shareacokehk and #cocacolahk and as our target audience is young adults, Instagram has been a major communication tools for the demographic. Also, Coca Cola has been posting all updates on its official Instagram page and this should be where we get all the noises from as Coca Cola has posted on all it’s advertising communication tools to share it on Instagram. Morevoer, Coca Cola has emphasized shareability over this campaign so the effective use of Instagram is notwithstanding one of the most important evaluation to do. Using Observation research to collect quantitative data would be a good way to analysis the effectiveness of this heavily used tool. I suggest for a consecutive of 30 days, researchers to go through around 100 potential hashtags posting on Instagram, starting with the two official hashtags â€Å"shareacokehk†, â€Å"cocacolahk†, cokehk†, â€Å"ilovecoke†Ã‚  then following any potential hashtags such as phases on cans†¦etc. Researchers will record daily change rate of each hashtag search, we can then compare shareability of each hashtags. We can also record likes from each post and see which personalized cans/bottles grabs the most attention. From the evaluation of the effectiveness of Instagram, we can increase shareability of the campaign (as, again it’s one of the major goal to get people talking about Coca Cola again). With the quantitative data that we got from this research, we can perhaps add more hashtags that people are likely to use and also we could use those information to amend or add in names that are in popular demands to keep the idea fresh. We could also see whether or not we are hitting on our target audiences. In Conclusion, the â€Å"Share a Coke† campaign is a clever idea. It is further proof how something so simple can still create a lot of buzz on the internet and in social settings. This â€Å"Share a Coke† campaign has fully fulfilled Fill (2006)’s definition of marketing communications. â€Å"A management process through which an organization seeks to engage with its various audiences. To accomplish this, the organization develops, presents and evaluates a series of messages which it sends to and receives from its different audiences. The objective of this process is to position the organization and its offering in the minds of particular audiences and in doing so encourage the  development of relationships that are of mutual value.† Coca Cola has proven to us that with the right marketing communication tools, an aging brand can sure be made younger again and reconnect with the you nger generation. Have you â€Å"Share a Coke† with your loved one today? Reference http://www.coca-colajourney.com.au/stories/local-idea-goes-global-share-a-coke#TCCC http://www.sor9y.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-24-at-2.06.38am.png http://www.milk.com.hk/content/coca-cola-share-coke-hong-kong-ed http://www.icoke.hk http://www.sor9y.com/2014/08/24/share-a-coke-name-combinations/ http://rudileung.com/tag/share-a-coke

Implications of Research on Bilingual and Polyglot Aphasia :: Essays Papers

Implications of Research on Bilingual and Polyglot Aphasia Research conducted on bilingual and polyglot aphasics has brought interest into the field of linguistics mainly because of its contribution to L2 research, especially in providing explanations for the organization of distinct languages in the brain. Since there exists such a variation between individual cases, the most important thing to come out of this research is a set of factors involved in these aphasia cases as well as theories emerging from research. Some of these factors include: the language environment in which the aphasic recovers, influence of the L1, language mixing, brain lateralization for language, and the question of whether structurally similar languages follow a similar pattern of deficits and recovery. The main pathological implication—determining what is missing or misplaced inside a bilingual or polyglot aphasic’s brain—also shares importance with determining how different languages are structured in the brain. The history of research on bilingual aphasia into the 20th century begins with the work of two Frenchmen at the end of the 19th century by the names of Ribot and Pitres. Ribot wrote his paper, Les maladies de la memoire, in 1881 (Lebrun 12). Pitres, using seven polyglot aphasic patients as the basis for his work, published Etude sur l’aphasie des polyglottes in 1895 (Lebrun 11). Ribot’s conclusion about recovery in polyglot aphasics is known as Ribot’s rule, which basically states that L1 will recover more than any L2’s. Pitres’ rule, built off of Ribot’s, takes a different approach in saying that the language used most often â€Å"pre-morbidly†(i.e. before the onset of aphasia) is the one which will be regained the fullest, irregardless of that language being an L1 or L2. Various individual cases have cropped up which match both theories, so further research has attempted to explain variances in recovery of specific languages through other means. Also, after Pitres, the research focus became more one of examining deficits in syntax and morphology in an attempt to explain brain construction, and less of an analysis of â€Å"interesting language recovery† in these patients. Examining Theoretical Issues Another important component of the study of polyglot aphasia came with the distinction between compound and co-ordinate bilingualism, as examined by Lambert and Fillenbaum (1959). Although the state of being a â€Å"bilingual† is a hazy one, the distinction between the two concepts comes with the context of acquisition.

The Plot Against the Giant

The poem talks about three girls plotting against a giant. The first girl plans that when his yokel comes maundering, whetting his hacker, the first girl will run before him. She will diffuse the civilest of odors out of geraniums and unsmelled flowers. The girl expects that this will check the giant. The second girls plan is to directly run before the giant. She will arch cloths besprinkled with colors that are as small as fish-eggs. The threads of the cloth will abash the giant. Lastly the third girl calls the giant la pauvre. She will also run before the giant with a curious puffing. He expects the giant to bend his ear to her puffing and that’s when she plans to whisper heavenly labials in a world of gutturals. This will undo the giant. The Plot of against the Giant is a poem published among Steven Wallace’s other poems under the book Harmonium which was published in 1923. The poem has a lot of playfulness and imagination but one would wonder who Wallace’s giant was. He could mean someone else or the giant could be himself. The poem consists of three parts. This could mean three approaches or three aspects or three techniques or three different experiences or stories all together. First line goes when this yokel comes maundering, yokel means an uneducated person, they are also known as bumpkins standing for unsophisticated country people. In fiction, yokels are usually depicted as gullible and easily conned. On the contrary, they may be viewed as straightforward and simplistic, and therefore seeing through sophisticated pretenses. Maundering can mean either wander aimlessly or talk indistinctly or speak rapidly. So the first line mean the first girl is waiting when the giant whom she calls a yokel comes to wander. The poem continues, whetting his hacker, I shall run before him, Diffusing the civilest odors Out of geraniums and unsmelled flowers. It will check him. Whetting is sharpening. With the continuation, the first paragraph suggests that the first girl will run to the giant when he is wandering without care sharpening his hacker. She plans to run to him and pour out and spread freely the nicest smelling odors from geraniums and unsmelled flowers and this will check the giant. The second girl says, I shall run before him, Arching cloths besprinkled with colors As small as fish-eggs.The threads. Will abash him. This suggests that she will run to the giant bending clothes toward the giant sprinkled with colors as small as fish-eggs. The threads will disconcert and embarrass the giant. While the third girl says, Oh, la†¦le pauvre! I shall run before him, With a curious puffing. He will bend his ear then. I shall whisper Heavenly labials in a world of gutturals. It will undo him. This suggests that she will run to the giant with an interesting but short forceful exhalation of breath or a short sudden gust of wind. This will make the giant bend his ear. The third girl will then whisper heavenly labials. Labials are consonants articulated either with both lips (bilabial articulation) or with the lower lip and the upper teeth. Sounds like this will undo the giant. The poem has a lot of imagination, symbolism and subtlety. It even has playfulness.   Each girl represents certain dealing or a plan: the subtlety of fragrances, the colorfulness of the besprinkled cloths and the magic of sound.   Another way of understanding the poem is seeing the visions of the poet himself. The Giant could be Steven Wallace himself and the gist of the poem is basically women plotting against him. If Wallace had been fond of women during his days – we can only speculate. He must have composed the poem out from pure imagination or thoughtful observation or it could be that the poem came out from a true-to-life experience. With this premise we will them come to view the poem differently and perhaps more maturely. As I’ve mentioned the three girls can mean different approaches of woman to a man or how woman respond to man. Before we get to the details of the poem lets touch a little on the word giant. Why Wallace did choose his hero to be a giant? Why not a winged-angel or perhaps Superman? It could be possible that in Wallace mind he perceives men in general as giants, of course not in the physical sense but in the gender sensitive sense. Another point of consideration is when the poem was created. The poem was written when society was highly patriarchal. It could be very possible that Wallace views were highly influenced by a male-dominated society that time. This could be the reason why he sees men in general or himself as super beings – superior to ordinary man. He used a giant as his hero in the poem to portray this supremacy. However, Wallace was aware of the consequences of using a giant for a hero or maybe it is exactly what he intends. Just like Goliath in the Bible, though he is a giant he was defeated by a child in the person of David. Wallace might have seen this perspective and opted to mold his character into a Giant and multiplied his David into three. Evident in the poem is Wallace’s bias on woman. He used the word plot against –and to plot against is something adversarial. As upfront as this title, the walls have been divided. Wallace then sees women as the enemy. The three dames represent a battle Wallace’s giant needs to overcome. First is the art of subtlety – using the sense of smell. It is common knowledge that scents and perfumes are women essentials. As much as women loves wearing it – men loves smelling it. The poem speaks of this with the first girl using all the civilest odors from geraniums to the unsmelled flowers. This suggest that the girl used the scents to check the giant out. She used the scents to weaken the giant. We should take note that the first girl was careful when to release these odors – only when the yokel is maundering. It is not done all the time, timing is everything. Second is the use of color and of clothes. If this is effective in taming a man then it is much effective now. It doesn’t only tame or abash a man it can be used to intimidate though today’s playing field doesn’t play much on the color nor on the cloth but a lot has been attributed to style. I would say attitude counts too. Third is the use of sound. Sound can have different effects on people. It depends on the kind and quality of sound we hear. The poem speaks of heavenly labial sounds. To me this suggests sensuality. These sounds can be the ahhs and the ohhhs or can be a moan or a groan that surely is very powerful letting the third girl call the giant la pauvre. It wouldn’t be a wonder because labial sounds are mostly guttural thus instinctive. The effects of these sounds are expectedly instinctive in nature too. The Plot Against the Giant First Girl When this yokel comes maundering, Whetting his hacker, I shall run before him, Diffusing the civilest odors Out of geraniums and unsmelled flowers. It will check him. Second Girl I shall run before him, Arching cloths besprinkled with colors As small as fish-eggs. The threads Will abash him. Third Girl Oh, la†¦le pauvre! I shall run before him, With a curious puffing. He will bend his ear then. I shall whisper Heavenly labials in a world of gutturals. It will undo him. (From â€Å"Harmonium,† 1923)

Disgrace Is an Applicable Title for Jm Coetzee’s Novel Essay

In order to argue whether â€Å"Disgrace† is an applicable title for JM Coetzee’s novel, the keyword â€Å"Disgrace† has to be defined. According to the Apple electronic dictionary disgrace is defined as a â€Å"Loss of reputation as the result of a dishonorable action†. In jm coetzees’s novel there are many characters and factors in their own right that are affected by some kind of misfortune or ignominy. However there are four characters / factors that play an important role in expressing ignominy from their actions and decisions. These characters and their actions decides if the title is appropriate for coetzee’s novel. The characters and factors are : David Lurie, The new born democratic south africa, lucy lurie and her dogs. The protagonist of this novel is a professor who was constructively dismissed by a committee of lecturers from the university of cape town. David lurie was involved in many sexual relationships with many different women. However the affair that stood out the most was with one of his students named Melanie and this lead to him losing his job at the university and also shaming melanie. This should have been an embarrassing moment at this point in his degrading life but still as edacious as he was he never got to learn his lesson, as its been said in the novel by david ,†No, I have not sought counseling nor do I intend to seek it. I am a grown man. I am not receptive to being counseled. I am beyond the reach of counseling. † When life got too embarrassing for him in cape town because of his loss of reputation he moved to the eastern cape to live with his daughter. It is there in george that he found the true meaning of what his life is worth. The situation with his daughter’s rape, the daily dealings with animals and dogs, his small sexual encounter with bev shaw, the visit to melanie’s parents, conversations with the shady petrus and the life of living in a new south Africa exhibited to him that his actions were disgraceful, his choices not thought out carefully and that whoever he came in contact with were either ashamed or disgraced. Lucy Lurie, the daughter of David lurie lived on a farm in the eastern cape. She is the total opposite of David instead of being cunning and stylish, she is rather an earthly woman who works the soil for a living and who doesn’t care about her beauty and self image. The way in which she confronts david isn’t in a fatherly and daughterly manner but rather as two adults speaking to each other. This shows that lucy is disgusted at the way david is living his life and that david isn’t a fatherly figure in lucy’s life. Lucy does not disgrace herself like david but instead she lives in disgrace after she was involved in a situation where she was a victim of rape. he doesn’t overcome the shame of being victimized, because in the novel its been said by david : â€Å"She would rather hide her face, and he knows why. Because of the disgrace. Because of the shame. That is what their visitors have achieved; that is what they have done to this confident, modern young woman. † (14. 22). Thus this quote shows she is living in ignomi ny. Lucy’s dogs also play an important role as it shows the physical suffering that plays out in the novel. The dogs change the way in which david approaches life when he has to put them down at the clinic. In the novel David is attached to the dog with the crippled leg. Its here that he sees disgrace in not his actions but rather in death and he experiences shamefulness in not lucy’s situation but rather in the way the dog is forced to live. at the end of the novel instead of letting the crippled canine suffer he saves it for living a more disgraceful life than death. â€Å"There is a heavy report; blood and brains splatter the cage. For a moment the barking ceases. The man fires twice more. One dog, shot through the chest, dies at once; another, with a gaping throat-wound, sits down heavily, flattens its ears, following with its gaze the movements of this being who does not even bother to administer a coup de grace. A hush falls. The remaining three dogs, with nowhere to hide, retreat to the back of the pen, milling about, whining softly. Taking his time between shots, the man picks them off. â€Å"(11. 91-92). The imagery of using dogs shows that everyone in the book is subjected to some kind of pain, suffering and a bit of disgrace whether its a human or an animal. In this quote it is here that the dogs are subjected to the harshness of the attackers and david has to bare with the pain of hearing the dogs die, david also feels a bit of ignominy as he can’t do anything to save the dogs. In the novel south africa had just come out apartheid and was now a democratic government, however during apartheid south africa was a disgrace to the international community and apartheid was considered a shameful act. There was still racial tension in the new south africa and this plays an important role in the novel. When david moved to he country side he was not aware of the tension, and he and many other whites couldn’t speak the native language which was a fact as it can be seen from this quote from the novel: â€Å"He is sitting in the front room, watching soccer on television. The score is nil-all; neither team seems interested in winning. The commentary alternates between Sotho and Xhosa, languages of which he understands not a word. (9. 1 -2)† His encounters with the blacks shows that the two races were not use to each other. Thus this shows that when theres segregation in a country it always leads to violence and disgraceful actions. All four of these factors reflect that disgrace is definitely an appropriate title for JM coetzee’s novel. From david’s actions to lucy’s rape and from the physical suffering of dogs to the affects of apartheid expresses the loss of reputation and the dishonorable actions which has contributed to the novel. Disgrace is the ideal word for the title because disgrace touches every character of the novel in some way, both through the ways they have affected others and also through the ways that others have affected them.

Free Essays on Armenia

Armenia’s History, Culture, and People Armenia occupies a territory of 29, 800 square kilometers. The average altitude of the territory is 1, 800 meters above sea level, the highest peak has an altitude of 4, 090 meters and the lowest point is the Debed canyon with an altitude of 380 meters. The Armenian Plateau contains an endless chain of mountains, lakes hidden in the heights, mountain torrents and waterfalls, valleys, forests, and isolated highlands. Dhilawala (1997 p. 27) states â€Å"Lake Sevan unveils itself with constantly changing colors- harmoniously matching or conforming itself to the sky. It is almost sinful to visit Armenia and to not see Lake Sevan.† Sevan is known as a lake of mysteries, located at an altitude of 1, 900 meters above sea level, and the deepest part of this lake is 99 meters. One river, Hrazdan, flows out of Lake Sevan while twenty-eight rivers merge into it. Besides the lakes, rivers, and springs, the country is rich with mineral waters. Dhilawala states ( 1997 p. 42) â€Å"on any visit to Armenia you will see natural wonders, and an embroidery of crosses carved into mountains.† History History has thrown more than a few bad hands Armenia’s way. Baliozian (1980 p. 14) states â€Å"poor little Armenia has been the mouflon in the sandwich between warring nations and factions for millennia, and its people have been used as spear fodder time and time again. They’ve been shipped or fled back and forth across burning deserts with the vicissitudes of shifting borders or the whims of empire builders in far flung capitals. National borders, historic and present, tend to waver depending on whom you’re talking (Armenia’s History, Culture, and People, 2) to, but what- is- what- where pressure cooker of ethnic migrations, competing religions, jostling international egos, envy, ethnic hatred, warring armies, grand victories and ... Free Essays on Armenia Free Essays on Armenia Armenia’s History, Culture, and People Armenia occupies a territory of 29, 800 square kilometers. The average altitude of the territory is 1, 800 meters above sea level, the highest peak has an altitude of 4, 090 meters and the lowest point is the Debed canyon with an altitude of 380 meters. The Armenian Plateau contains an endless chain of mountains, lakes hidden in the heights, mountain torrents and waterfalls, valleys, forests, and isolated highlands. Dhilawala (1997 p. 27) states â€Å"Lake Sevan unveils itself with constantly changing colors- harmoniously matching or conforming itself to the sky. It is almost sinful to visit Armenia and to not see Lake Sevan.† Sevan is known as a lake of mysteries, located at an altitude of 1, 900 meters above sea level, and the deepest part of this lake is 99 meters. One river, Hrazdan, flows out of Lake Sevan while twenty-eight rivers merge into it. Besides the lakes, rivers, and springs, the country is rich with mineral waters. Dhilawala states ( 1997 p. 42) â€Å"on any visit to Armenia you will see natural wonders, and an embroidery of crosses carved into mountains.† History History has thrown more than a few bad hands Armenia’s way. Baliozian (1980 p. 14) states â€Å"poor little Armenia has been the mouflon in the sandwich between warring nations and factions for millennia, and its people have been used as spear fodder time and time again. They’ve been shipped or fled back and forth across burning deserts with the vicissitudes of shifting borders or the whims of empire builders in far flung capitals. National borders, historic and present, tend to waver depending on whom you’re talking (Armenia’s History, Culture, and People, 2) to, but what- is- what- where pressure cooker of ethnic migrations, competing religions, jostling international egos, envy, ethnic hatred, warring armies, grand victories and ...

Event Marketing Plan How To Make Sure Yours Is Perfect

Event Marketing Plan How To Make Sure Yours Is Perfect If an event happens and nobody hears about it, did it really happen? Maybe thats not the philosophical question of the decade, but its a good one for content marketers to ask. Id hazard a guess that if not very many people heard about the event, it didnt really happen. Everything You Need To Know For The Perfect #EventMarketing Plan via @JulieNeidlingerWhy Hold An Event? Planning and hosting an event is a lot of work, and it may not seem worth the effort. You have enough going on with your blog, your social media, and all of the various content marketing efforts that help build your audience. Events, though, are one of the few ways you actually get personal  with your audience. This does two things: Your audience sees you as a person.  Events are a good way for you to connect to your readers in a human way. Your audience gets to meet others like them.  Events  can almost be a reward for a great audience, providing an event or venue where they can meet others with the same interests as them. Why is it important that people see you as people? Conversation and engagement online is one thing, but as every politician knows, you have to get out and meet the people.  Meeting people face-to-face increases loyalty to you, your message, and your brand. It removes that invisible layer that somehow allows people to say and do things online that they'd never do in person. And, while I'm sure your audience isn't made of trolls, that still allows for them to dismiss you easier than if they knew you in real life. If the research is true, and 90% of how we communicate is through non-verbal communication  like gestures and vocal quality,  a face-to-face meeting is more powerful than any blog post you'll ever write. 90% of how we communicate is non-verbal. That's why face-to-face is so  powerful.So an event strengthens the bonds between members of your audience, and it strengthens their loyalty to you. 4 Elements Of A Simple  Event Marketing Plan We make a planning app, so of course, we're going to tell you that the first thing you need to do is some serious planning. But that's not just prejudice talking- you need to plan your marketing for your event as much as you plan for things like venue, speakers, and catering. Think of your event as if it is the core of an apple. All of that stuff that surrounds it is pretty important for the person consuming it. An apple with only a core is an event without a marketing plan. No one reaches for an apple core  just like  no one comes to an event without the marketing that brought them there. Marketing your event is the only way to get people to show up. #eventmarketing1. Start by asking broad questions. Let's start with a few questions that you and your team can ask to get the ideas flowing in your initial planning meeting. You should have the planning and marketing team present. Order the answers you collect based on the most important or the most likely: What's the story behind your event? What is the theme behind your event? Why are you holding the event? Who do you hope will come? Who do you think will really come? What is the value of this event for those that will come? Is this event more important to us than to our audience? What do you hope people will take with them when the event is over? Will this event make your attendees' lives better? How will you know if your event is a success? What is the measurement? What is the most wildly amazing success that could happen from this event? What kind of budget is there for each team to work with? There is a subtle thread running through these questions: Are you planning an event because you need it, or because your audience needs it? The latter is the best choice, but either might be a reality. Are you planning an event because you need it, or because your audience needs it?It's not enough to start your planning with the idea of "we're going to have a few speakers  and a good brunch" and call it good. You must start with a broad understanding of the goal of the event. It's hard to create fantastic event marketing around the choice of fruit at the buffet. 2. Confirm details and lay out a budget. The budget. Never a sexy thing for most of us. But, after you've gotten a better understanding of the event, you need to create a budget before doing anything else. The event planners have (hopefully) been hard at work lining up everything from venue to speakers to  giveaways. You should now have an idea of: Date and/or  time Location Speakers Event format Even if these kinds of details aren't fully locked down, the marketing team should have enough to  get started on their marketing plan. And a marketing plan starts with a budget. You must not  proceed without a budget. It's tempting to get wrapped up in the excitement of what content you'll create, but a budget needs to be in place first. Planning #eventmarketing without a budget is like planning an  event without speakers. It's not...You must  know how much your marketing team is able to spend before you can plan your marketing approach. Without a budget, you could end up dumping a lot of money on huge glossy banners  and leaving very little for  other kinds of content marketing that might work better with those who are attending. 3.  Create a dedicated website and social accounts for your event. Let's start with the one piece of content that your event should have no matter what: a dedicated website. Your event (especially one that is a recurring event) should have its own Web page. It's better to send people to a website solely for the event rather than a page buried elsewhere in your site. Content Marketing World, from Content Marketing Institute, has a website to market their event. You should have a simple website for your event, too. If you follow these tips, your site might even be better than Content Marketing World's. If you aren't able to do this, at least consider a landing page with a custom domain name pointing to it. According to Orbit Media's Andy Crestodina, this dedicated website should have: Copy. You'll need, of course, compelling copy describing the event. And that compelling copy, of course, needs to somehow  tell the vital details of when, where, and what. Curation. All of the pre-event content should be curated in one place. Collect the social feeds, or use an app like Twubs to pull together all of the Tweets with your event's hashtag(s). Make it easy for those who find your site to get involved promoting it on social media. Speakers. Images and bios of the speakers who will  be at the event. You could even post videos of brief interviews of the speakers if you really wanted your attendees to get a feel for what their message is. Registration. Prominent registration button, making it super easy to register. Social proof. You need a way to display social proof. In other words, if you are getting some social buzz surrounding your event, it should be displayed prominently on your site. In a way, it's a bit like testimonials for how awesome the event is going to be. Along with a dedicated website, you should also have dedicated social accounts. While it's fine if your brand tweets and publishes content about the event, you should have separate accounts, too. Why? Your audience can reach out to you with questions easier. You can follow people with the event social accounts and make that part of your publicity efforts. Your tweets and posts won't get lost in other brand messages in news feeds and on your profile pages. It is easier to curate pre-event social content because the content is all in one account. It's also easier to measure the success of your social media plan because there is only event-related content present. You get twice the exposure, once on your brand account, and another on your dedicated account. Create a dedicated website and social media accounts as part of your event marketing plan.Your event matters. Give it its own Web and social media properties. It deserves that much. 4.  Plan the 3  major points of attack with 2  types of event content. Your event content marketing plan has three major points of attack: pre-event, during the event, and post-event. The content you create for each of those points is slightly different. There are also two kinds of content marketing that surround an event: informative and buzz. Let's take a look. Informative event content marketing tells attendees what they need to know. This might include information on registration  and deadlines, or sharing informative blog posts. If you notice a common questions popping up from attendees, you can answer it. This isn't "sexy" content, but it is useful content, and it's the information people need to know. Buzz event content marketing is self-explanatory. It's all about building the buzz and excitement for the event. It helps increase word-of-mouth, and its goal is to get more people to register for the event. This might include hints and event surprises  or  giveaways of event schwag. If you've planned a hashtag or other community-generated content idea around your event, that content fits here. Both of these event content types can be used by the three major points of attack. Pre-event content marketing happens long before the event happens. You have to get this one right. Before the event happens, your content marketing must: Let your audience know about your event. Get them excited enough to register and tell others. Keep your audience updated on the event so they feel in the know. Help your audience remain excited about the event. It's tough to keep the energy level of people up, but your event content marketing really needs to do that. During the event, your content marketing takes on a kind of "live reporter" feel. You're keeping both the event attendees informed, as well as those who are following along back home. And, you are still keeping the buzz alive. Even though many of your followers might not have made it to the event, you're still building buzz for future events. It's important to post social content throughout the event featuring inspirational quotes from speakers, photos of the fun everyone is having, and so on. Post-event content marketing is the one most content marketers forget. We all need a bit of closure, especially if your event is going to happen repeatedly. This is your chance to get testimonials or collect social posts that are enthusiastic about  your event. Reach out to attendees on social media. Thank them for coming. Ask their opinions on the event. Post some buzz content from the event, and hint at the next event. Share downloads, videos, and helpful related content that both attendees and non-attendees find useful.

To develop a marketing Plan for expanding a product or service into a Assignment

To develop a marketing Plan for expanding a product or service into a new market (Wal-Mart) - Assignment Example Wal-Mart always looks for the opportunity to expand its operation in to new emerging markets because it has a very strong financial background and have smart strategic and marketing planners. Justification of the new market: The retail industry in UAE is growing with a very fast rate from the last few years. A big portion of its population is moving towards the buying from retail stores. The retail sector in UAE is contributing a great part in the economic growth. It has been estimated that the sales of the retail sector would go up to $41.22 billion in 2015 from $31.1 billion currently (Edge Resourcing, 2013). The reason of this forecast is that people and households in UAE are now preferred to adapt the modern concept of retailing. People from different parts of the world are going to UAE with the purpose of employment and business, so this new market of migrated people has also brought up with them a modern concept of buying from retail stores and prefer retail stores over the loc al stores. This environment has created an opportunity for Wal-Mart to expand its operation in to this emerging market of UAE. PEST ANALYSIS: Political: UAE operates with Islamic rules and regulation, so Wal-Mart should be licensed under the federal commercial agencies law when expanding its operations in UAE. This law claims that a foreign retailer/agent of franchisee/distributor should be a UAE national. Economic: UAE is a growing economy with providing a lot of business facilities to the multinationals and act as financial hub for the foreign investments. UAE has a great earning from the oil sector and it is now focusing on the other sectors, for example: tourism industry, real state industry, and retail industry etc. Social: The major portion of the workers and...The people belongs to different countries have different cultural values therefore it is very difficult to analyze various cultures in a single region. Still UAE has got its own cultural values but it is limited to the 20% of the total population. The marketers need to update their strategies by analyzing the changing trends in the consumer behavior. It is difficult to analyze the culture of several nations in a single market and made decision according to the need of each and every segment. Thus the focus of the marketers is completely on the buying behavior of consumers and customer satisfaction. The rate of urban population in UAE is more then 80% so it can be said that a major portion of the population is based on the educated people. Social media have become very much influential in the consumer decision making among UAE population. According to the research it has been found out that more then 70% of the population of UAE makes decision after reviewing the blogs or comments of people about the product or service and people search the products through websites and make decisions (RNCOS, 2012). Most of the people in UAE prefer to save the money and lives in UAE with the purpose of earning and saving money, so in this kind of environment Wal-Mart will be attractive because it offers low prices then competitor’s prices. The cost conscious behavior of the UAE population will give a great advantage to Wal-Mart to develop its market.

The Major Social, Economic and Technological Changes between 1865 Essay

The Major Social, Economic and Technological Changes between 1865 and1895 - Essay Example African Americans, for instance, were enslaved and forced to work in white farms as well as industries without pay. This hampered them from making most of their economic development. However, this came to an end with the abolition of the southern slavery in 1865. Since then, African Americans have made tremendous progress in terms of development both socially and economically as noted by Finkelman (437). Economic ChangesIn the period under discussion, farming became intensified as agriculture became highly valued in the society. These changes can be attributed to the organizations that were formed to unite farmers at the national and state levels. There was also the Dawes Act (1887) which decides to break up Native American tribe by giving them land. Also, in the same period, more industries grew up during this period as trade increased. This was also as a result of literate population who became more innovative. Industrial growth was also intensified by agriculture.Technological cha ngesRailway transport highly improved due to the new technological inventions in the latter part of the 19th century. For instance, the invention of air breaks by George Westinghouse increased the safety of railway transport. In addition, the invention of Janney car couplers made it possible for railroad workers to connect cars. Communication also improved following the invention of the typewriter in 1868 by Christopher Sholes, according to Nash and Smith (173). In addition, photography was invented.

The Quintessence of Human Nature Essay Example | Topics and Well Written Essays - 1750 words

The Quintessence of Human Nature - Essay Example Some people deemed that humans are basically evil. Hobbes believed that the state of nature was so horrible, and people in their natural state so degenerate, that any form of government was preferable to it (119). Thus, Hobbes opposed any revolution in any kind, not because he supposes that kings govern by absolute right but because he believed that authoritarian governments were mandatory to keep human beings’ worst impulses under control (119). Hobbes highlighted in his theory that the natural state of humanity is war, by which he means not necessarily armed conflict but a struggle in which each person’s interests are intrinsically opposed to everyone else’s (119). In such a state, Hobbes described human nature as solitary, poor, nasty, brutish and short (119). Hobbes stressed that men have no pleasure, but on the contrary, a great deal of misery, in keeping company where there is no power to over-awe them all (121). Likewise, he supposes that every man thinks that his companion should value him at the same degree he sets upon himself, and upon all signs of hatred, or undervaluing, fundamentally endeavors, as far as he dares which amid them have no common power to keep them tranquil and that power though is great enough for men to destroy each other, to extort a superior value from his critics, by harm to others for instance (121). Hobbes also cited the three principal factors of quarrel that the nature of man possesses and these are rivalry, diffidence and the drive for grandeur (121). The sense of rivalry drives men to invade for gain; they also employ the use of violence to make themselves the masters of other men’s persons, wives, children and cattle. On the contrary, the principle of diffidence highlights that men dominate others for their safety; hence, they utilize hostility to defend themselves. Conversely, the drive for grandeur motivates a man to overcome another for reputation; mainly, they use aggression for trifles suc h as a word, a smile, a diverse opinion and any other sign of undervalue, either direct in their persons, or by reflection in their kindred, their friends, their nation, their profession or their name (Hobbes 121). Just like Hobbes, the Chinese philosopher Hsun believes that man’s nature is basically evil (100). Hsun saw Confucian rites as indispensable because they restrained and redirected humanity’s innate disposition towards evil (100). Moreover, he believed that strict discipline could make human beings good despite their natural inclinations. He also argued that human beings must be forced into rectitude by strict laws and harsh penalties for disobedience (100). Man’s nature is evil and the goodness is the result of conscious activity; the nature of man is such that he is born with a fondness for profit and if he indulges this fondness, it will lead man into squabbling and conflict, and all sense of courtesy and humility will vanish (Hsun 100-101). He is b orn with feelings of resentment and abhorrence, and if he indulges these, they will direct him into violence and crime, and all sense of fidelity and good faith will disappear (Hsun 101). Man is born with the desires of the eyes and the ears, with a fondness for beautiful sights and sounds; if he indulges these, they will lead him into license and depravity, and all ritual principles and correct forms

Luscious literary elements Essay Example for Free

Luscious literary elements Essay All well written stories are composed of specific elements that capture the readers imagination and thoughts. An author is usually identified by a definitive style, whether it be romance, historical, the use of suspense, and even biographical. Successful authors such as Washington Irving, use particular literary elements including a well thought out and instructive theme, characterization, and setting. These helped compose a story that would entertain and maintain the readers interest. In the story Rip Van Winkle, Irving focused upon an intuitive theme or insight about human life that is revealed in a literary piece. Irvings ability to construct a creative setting or time and location in which a story takes place, allowed the readers ability to effectively focus upon the story. While the theme and setting played significant roles in maintaining the readers interest, his use of effective characterization or process by which the writer reveals the personality of a character, helped in obtaining the readers imagination through out the story. Irvings ability to appeal to the readers senses effectively establishes the setting. Visual descriptions such as when the weather is fair and settled they are clothed in blue and purple and small yellow bricks allowed the reader to quickly visualize the setting. Irvings use of emotive language, by introducing words such as henpecked husband, squabbles, and evening gossiping, allowed the reader to identify emotions and feel part of the story. The effective use of auditory senses added interest to the setting, such as the birds were hopping and twittering through out the bushes and the noise of the balls, which, whenever they were rolled, echoed along the mountains like rumbling peals of thunder. The use of time and location played an important part of the waking of Rip Van Winkle, the author makes use of this to describe to the reader the changes that have occurred over the twenty-year span. The use of appealing sensory descriptions through out the story allowed the reader to become i nvolved and stay connected to the setting and characters. Irvings usage of characterization was certainly effective and powerful  through the story. Rip Van Winkle was described as a very likeable character that was willing to assist any neighbor even in the roughest toil, but found it impossible to do his family duties and keep the farm in order. He would help build stone fences, husk Indian corn, and run errands for the village women. However, on his own farm he declared, it was no use of work. Irving allowed the reader to view the differences of characters and the effects they had upon one another by placing two different personalities together. Rip had a happy disposition, unlike his wife who henpecked her husband and had a tart temper. By placing two very unlike characters together, it led to many disagreements and fights. By the end of the story the reader should have felt compassionate towards Rip due multiple situations he was placed in by the author. Irving introduces a theme and was able to maintain an interest from the beginning of the story to the end. Time doesnt stand still for anyone or anything, and if one doesnt take opportunity one is offered, it may be lost forever. Irving demonstrated this by the use of twenty-year span in which Rip falls asleep, and wakes to a whole different environment. Some of his long time friends have aged considerably and some have even died during this period. The author uses this to demonstrate how important it is to make use of the moment and not allow time to slip away. Washington Irvings use of these elements created a very descriptive and enjoyable story to read. He effectively intertwined these elements together to maintain the readers focus and interest in the story. The use of a well thought out theme, detailed descriptive setting, and interesting contrast of characterization all effectively combined forming a classical tale.

evilmac Shakespeares Macbeth - The Main Theme of Evil :: Macbeth essays

Macbeth: The Main Theme of Evil William Shakespeare's "Macbeth" is a play in which a man by the name of Macbeth, who is presented as a mature man with an uncertain character. At the beginning of the story, Macbeth's character was a character with strong morals. As the play went on though, Macbeth's morality lessened immensely. After killing Duncan he was very paranoid and feared the consequences that would arise. He knew what he had done wrong. In comparing Duncan's murder with his best friend, Banquo's murder, He was much more relaxed after Banquo's death. His character shifted throughout the play. Macbeth, at this point did anything to keep his crown, even so far as to getting killed for it! I think that some sort of anatomy of evil was responsible for Macbeth's as well as other characters' wrongdoings in the story. Each character in the story had to either fight it or give into it. In Macbeth's case, he fought it and lost, and therefore, gave into it. The play makes several points about the nature of evil. One point it makes is that evil is not normal in human nature. Macbeth and Lady Macbeth have to sort of "trick" themselves into murdering Duncan. First, Lady Macbeth has to beg evil spirits to tear all human feeling from her ("...spirits / That tend on mortal thoughts..." [Act I, Scene V, Lines 41-42] "Stop up th' accessand passage to remorse / That no compunctious visitings of nature / Shake my fell purpose..."[Act I, Scene V, Lines 45-47]) and then she has to make Macbeth ignore his own conscience ("Yet do I fear thy nature; It is too full o' th' milk of human kindness To catch the nearest way" [Act I, Scene V, Lines 17-19]) Once she has seen her husband's ambition has been inflamed, she is willing to risk anything to help him get the crown. It was as if she were taking her heart out to make her husband king. She has been very successful of emptying herself of human feeling. By the end of the play, both characters have been destroyed from within. Fear and guilt drive Lady Macbeth mad; Macbeth sees life as an empty, meaningless charade. (His famous speech upon hearing of Lady Macbeth's suicide: "Tomorrow, and tomorrow, and tomorrow..."[Act V, Scene V, Lines 17-28]) This speech is less an expression of grief than it is a speech about the meaningless of life. The second point is that evil disrupted nature itself. In nature, there is a time and a place for everything.

A Worn Path is a touching story of will power

The relevant story of love and perseverance transcends a deeper message relating to the welfare of Negro (after the Civil War). Rather than using direct criticism, the writer reveals the indifference by employing symbolism in a story of faith.The character name Phoenix Jackson, echoes not only â€Å"death and rebirth† by the first name, but also a historical figure of popular democracy in 1830s—Andrew Jackson. Readers will be confronted with questions: â€Å"Who is this old, nearly blind Negro? Will the writer reveal a great past? Will she die in the end in a pitiful manner?Why is she engaging herself in a tedious travel?   As the story goes, and as the answers are revealed, rationalizations that may persuade readers that â€Å"racism is bad†, seem to be sugar-coated. The plot mainly illustrates a grandmother’s love towards her grandson, which is a universal feeling, whatever race you belong. This observation is parallel to what critics say of Weltyâ₠¬â„¢s style.John R. Cooley says that it â€Å"fails to develop her racial portraits with sufficient sensitivity or depth,† (EuWN 11-13)   and Nancy K. Butterworth adds that such â€Å"polemical demythologizings conflict with Welty's persistent refusal to use fiction as a platform, particularly for political or sociological issues, as well as her downplaying and even disavowal of racial implications in her stories.† Nevertheless, the story may at least give the impression that Negroes are human beings with the same aspiration of a better society for the future generation.The story exemplified the unaddressed needs of Negroes after the Civil War. Old Phoenix who lives in Old Natchez Trace of Mississippi, where neglect, not to mention discrimination is still lingering even after slavery was put to an end. Southern whites during that time adopt â€Å"Black Codes†, which regulate the rights of the newly-freedmen. The code situates Blacks with a subordinate position in the society.The character Phoenix, though seemingly harmless because of old age, is not spared form these treatment of neglect and inferiority. Christian symbolism is also apparent in the narrative. For example, the fact that the story is set during the Christmas season has led some critics to associate Phoenix's journey with that of a religious pilgrimage. (Gale Research,1998).The untied shoelace at the beginning, which is later tied by a perfumed lady carrying gift boxes, symbolizes how little the well-to-do help the Negroes, but how that little help soothes the situation.This further show that Negroes know that what is given and what they will continually ask for is a deserved one, â€Å"Thank you missy, I doesn’t mind asking†¦Ã¢â‚¬  (Welty 147). The author also illustrates how discrimination is not totally intentional, but that it is deeply rooted in the culture.The woods represent the life Negroes are facing. The author inspires the readers through Phoenix, th at though she seems inapt, she pursues her goal. She relies on her knowledge about the terrain. This provides the irony that the former slaves, who knew better than their white masters about the work and the place, do not get their proper due. Phoenix, even if almost blind, know the place so well, she could â€Å"own† it.As she walks slowly, she warns the animals, â€Å"Keep out from under these feet†¦ I got a long way† (142). The marble cake in a plate represents how the offer of Southern consolidation is just ‘a piece of cake’, when she replies, â€Å"that would be acceptable†. But then it appears be a rhetorical offer, â€Å"when she went to take it there was just her own hand in the air† (143). Indeed, the struggle to achieve human rights took a long while; discrimination persists even after the millennium.The encounter with the white hunter shows an unfruitful play with the young man, â€Å"I know you old colored people! Wouldnâ₠¬â„¢t miss going to town to see Santa Claus† (144). It also shows how Phoenix used the hunter’s boastfulness â€Å"Watch me get rid of that cur† (146), to get what she wants—the nickel. This is a representation of how Whites try to frighten the Blacks away from their struggles, â€Å"and then he laughed and lifted his gun and pointed it at Phoenix.† (146)When Phoenix finally arrived at he doctor’s place, she stood watching â€Å"the document that had been stamped with the gold seal and framed in the gold frame, which matched the dream that was hung up in her head†(147). Later she directly clears the Negroes anticipation to avail other rights as good education, â€Å"I never did go to school, I was too old at the Surrender.† (148.)Then, Welty reminds the reader that no matter how the trip took so long, the Negroes must not forget the reason of their struggle. Phoenix’ grandson will â€Å"hold his mouth open like a little bird,†(148) meaning that she will teach him to be a strong â€Å"Phoenix†.He will benefit from all the hardships, â€Å"I remember so plain now. I not going to forget him again, no, the whole enduring time. I could tell him from all the others in creation (148). She then sets off to buy him a paper windmill, â€Å"He going to find it hard to believe there is such a thing in the world† (149). The windmill seems to be a symbolism of the travel Don Quixote.Most Welty’s stories are placed in small communities of her native state, Mississippi, and carry the intimacy and intensity of narrow-range observation.Marian Hauser further observes that many of her stories â€Å"are dark, weird and often unspeakably sad in mood, yet there is no trace of personal frustration in them, neither harshness nor sentimental resignation; but an alert, constant awareness of life as a whole, and that profound, intuitive understanding of life which enables the artist to accept itâ € (6).. In portraying the old Negro woman who travels miles to bring a Christmas toy to her sick grandchild, Eudora Welty writes with warmth that holds no searing quality. (Feld 11-12). Of all her stories, A Worn Path comes closest to holding warmth and kindness. It is considered to be one of Welty's most frequently studied works of short fiction.WORK CITED:Gale Research. â€Å"A Worn Path by Welty, Eudora.† 835 Penobscot Building Detroit. 1998.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   .Lewis, Thomas. â€Å"Textual Variants in `A Worn Path'†. Eudora Welty Newsletter (EuNW).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Vol. 16 Winter 1992:11-13.Marianne Hauser. â€Å"‘A Curtain of Green’ and Other New Works of Fiction.† New York Times Book Review, November 16, 1941, p.  6. Welty, Eudora. The Collected Stories of Eudora Welty. New York: Harcourt, 1980.Rose Feld. New Yor k Herald Tribune Books, November 16, 1941, pp.  10, 12.